B2B Food Wholesale
RKB Fruit & Veg
A cinematic marketing site and end-to-end trade-account funnel for a London fresh-food wholesaler supplying 250+ restaurants and hotels - from first visit to e-signed trade contract, the whole journey runs through one system.
- End-to-End Trade Funnel
- Automated Contracts
- E-Signature
- Cinematic Scroll
- Motion Design
(The build, live) - scrolling in real time
Desktop and mobile
What we built
- -End-to-end trade-account onboarding: application → contract → e-signature, automated in one funnel
- -A cinematic, film-style scroll experience through the whole story
- -Pinned 'overnight' delivery timeline with a live clock
- -Full product range across six categories
- -Own-label spice line and virtual-brand supply sections
- -Live order-cutoff countdown
(What it does) - the system in use
Everything it can do, without anyone asking.
A trade-account application that qualifies the business before it ever reaches the sales team
The trade contract is generated from that application - nobody retypes a single field
E-signature built into the funnel, so an account can be opened at 11pm with no one awake
Full product range across six categories, with seasonal availability
Own-label spice line and virtual-brand supply sections for restaurant groups
A pinned overnight delivery timeline with a live clock, and an order-cutoff countdown on every page
(What runs itself) - the automated parts
The work that happens while they sleep.
Application to signed contract, unattended
A kitchen applies at midnight. The system checks the application is complete, builds their trade contract from what they entered, sends it out for e-signature and files the signed copy against the account. The team opens the laptop to a signed customer rather than a to-do list.
Nothing goes cold
An application that stalls halfway through gets picked up by a timed follow-up sequence over email and WhatsApp, so a half-finished form becomes a conversation instead of a lost account.
The cutoff does the selling
The order cutoff counts down live on every page. The urgency a rep would create on the phone runs on every visit, all night, without a rep.
(Wired into) - what this build talks to
Automated end to end
- E-signature
- WhatsApp Business
- Google Workspace
- Google Calendar
- GA4
- Google Business Profile