Growth & Marketing
Customer Loyalty Systems
Turn one-time customers into regulars
A loyalty programme built around your business and your margins - points, stamps, tiers or referral rewards, whichever actually brings people back. It lives on your own site and in your customer's phone with no app to download, tracks every visit automatically, and nudges quiet customers back through WhatsApp and email without you lifting a finger. Built end to end and yours to control.
Who it's for
- -Businesses where the money is in the second, third and tenth visit
- -Salons, barbers, restaurants, gyms and studios
- -Retailers and wholesalers with regular reorder cycles
- -Anyone paying to win customers who then quietly disappear
What we deliver
- -A loyalty mechanic designed to your margins - points, stamps, tiers or referrals
- -Digital loyalty card in the customer's phone, no app download
- -Automatic tracking at booking or checkout - nothing manual to stamp
- -WhatsApp and email reward, reminder and win-back campaigns
- -Referral rewards that turn regulars into a source of new customers
- -Birthday, milestone and lapsed-customer triggers
- -Admin dashboard to issue, adjust and see exactly what's working
- -Reporting on repeat rate, visit frequency and revenue per customer
The outcome
- →More repeat visits from customers you've already paid to win
- →Higher lifetime value without spending more on ads
- →A reason to come back to you instead of the place next door
(Integrations) - it works with what you already use
Automated end to end
Nothing here lives on an island. We connect customer loyalty systems to the tools your business already runs on, so every calendar, inbox and record fills itself in - and if you use something that is not on this list, we will wire that up too.
- Your booking system
- Apple Wallet / Google Wallet
- WhatsApp Business
- Mailchimp / Klaviyo
- Stripe
- Square / Zettle
- Shopify / WooCommerce
- Zapier / Make
(How it works) - Customer Loyalty System
The process, step by step.
- 01
01Margins and mechanic design
45 minutesA loyalty scheme that gives away more than it brings back is worse than none. We look at your margins and repeat behaviour first, then design a mechanic that pays for itself.
What we do
- Review margins, average spend and repeat frequency
- Choose the mechanic - points, stamps, tiers or referrals
- Set reward thresholds that protect your margin
- Design the customer journey from first visit to regular
What you provide
- Typical spend and margin per service or product
- How often good customers currently return
- Any rewards or discounts you already run
- 02
02Build the system
1-2 weeksWe build the loyalty engine into your site and put a digital card in your customer's phone - no app to download, nothing to stamp by hand.
What we do
- Loyalty engine wired into bookings or checkout
- Digital loyalty card that lives in the customer's phone
- Automatic earning and redemption, no manual tracking
- Admin dashboard to issue, adjust and override
What you provide
- Brand assets for the card and emails
- Approval on rewards and thresholds
- 03
03Campaigns and win-backs
3-5 daysThe programme earns its keep between visits. We set up the WhatsApp and email triggers that bring quiet customers back before they become someone else's regular.
What we do
- Reward-unlocked and nearly-there messages
- Lapsed-customer win-back sequences
- Birthday, milestone and referral triggers
- Copy written in your voice for every message
What you provide
- Customer list to import, where you have one
- Sign-off on the messages before they send
- 04
04Launch and tune
Ongoing monthlyWe launch it to your customers, then watch the numbers that matter - repeat rate, visit frequency and revenue per customer - and tune the rewards around what actually moves them.
What we do
- Launch campaign to your existing customers
- Track repeat rate, frequency and revenue per customer
- Tune thresholds and rewards on the evidence
- Monthly report on what the programme returned
What you provide
- Feedback from the front desk on how it lands
- A heads-up on promotions that clash
(Related services) - what pairs with Customer Loyalty Systems